This type is often used in usability testing and concept testing. Hot Spot: Hot spots allow respondents to interact with regions of an image. This type is often used for web development (e.g., eye flow analysis) and advertisement testing. In your data, you can see a heat map that shows which parts of the image were most often clicked. Heat Map: Heat maps let respondents click a specific point on an image. Please contact your Qualtrics Account Executive for more information. Qtip: The signature question type is an add-on feature, not included in the standard Qualtrics license. Net Promoter Score®: NPS® tracks customer loyalty with one simple, standardized question: “On a scale from 0-10, how likely are you to recommend our company to a friend or colleague?” Timing: This hidden question is used to time-as well as limit-how long participants spend on a page of the survey. Side by Side: Side by side questions let you ask multiple questions in one condensed table and provides an effective way of shortening your survey while gathering the same amount of data. Rank Order: Rank order is used to determine each respondent’s order of preference for a list of items. Form Field: Gather standard form information such as name and email address. Slider: Sliders let respondents indicate their level of preference with a draggable bar rather than a traditional button or checkbox. This type provides an effective way to condense your survey or to group similar items into one question.

Matrix Table: Matrix table is used to collect multiple pieces of information in one question. Text / Graphic: Descriptive text questions can be used to add an introduction or instructions to your survey, or display an image, without asking for feedback. These responses can be lengthy essays or short text. Text Entry: Text entry is used to gather open-ended feedback from respondents. They can be displayed as a traditional list of choices or as a dropdown menu, select box, etc. List of Question Types Multiple Choice: Multiple choice questions form the basis of most research. Qtip: You can also change an existing question’s type – but you should only do this if you have not collected data yet.

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